Human-centred support to help you and your organisation get ready for an AI age.
AI can feel intimidating or hard to get your head around. It doesn't have to be.
We are not full-time AI trainers. We are knowledge professionals with decades of leadership, research, training and administrative experience, who use AI every day in our work. Some of that work sits at the frontier of what these tools can now do, including research that would have been technically out of reach only a few years ago. That kind of hands-on practice is what lets us separate hype from what is actually useful in real work.
Drawing on that, we teach you to think like an advanced (non-technical) AI user, with the practical fluency to use AI well in your own work over the long term.
Our training is principles-led rather than tied to any single tool. We'll deliberately give you exposure to a range of them, partly because understanding their different strengths and limits is good practice, and partly because the tools themselves will keep changing. We can teach you which buttons to push with today's tools, but it is the underlying principles, knowing how to think about AI rather than just operate it, that will still serve you long after those tools have moved on.
For professionals who want to use AI well in their own work. One-to-one training, small-group sessions with peers, or bespoke personal AI tools built around your own life and work, pitched to your existing experience and where you want to take it.
See how we work with individuals →For teams, departments, and whole organisations bringing AI into daily work, and for the senior leaders steering that adoption. Programmes are shaped to your sector, your existing capability, and your appetite for risk, and can combine in-house team training, intensive executive catch-ups, bespoke consultancy, and ongoing executive coaching.
See how we work with organisations →We build our consultancy, guidance and training around a series of levels. Level 1 is for people who already have some experience of using ChatGPT in a professional context and want to go further. Level 4 covers advanced agentic uses for knowledge workers.
For professionals who have used ChatGPT, Copilot and similar tools, but want to use AI more strategically and purposefully. By the end you will be able to get more consistently useful results across text, voice and images, understand the key features of the most common AI tools (and which are worth paying for), and make clear-eyed judgements about where the risks of AI use lie.
At this level we are comfortable with the foundations and want AI to do more of the heavy lifting. You will move from ad hoc question and answer to building AI into your actual working patterns, set up assistants for tasks you do regularly, and develop the judgement to know when to trust what AI produces and how to assess outputs. We also cover how to use AI to speed up your own learning - crucial in the face of a technology moving so fast.
For confident users ready to hand longer tasks over entirely. You will understand what current AI agents can and cannot do in practice, learn to delegate whole tasks and have them run without constant supervision, and develop a principled approach to directing them and managing the risks that come with reduced oversight.
For those who want to work the way the most advanced non-technical AI users now work. This level is about redesigning how you do your work around AI, rather than adding it on top, and building your own tools and workflows without writing code. It is the level we operate at in our own practice.
One-to-one sessions paced to your level. Whether you feel you have fallen behind a fast-moving field, or have some experience with AI (using ChatGPT, Claude, etc.) but want to push out ahead, sessions meet you where you are and take you as far as you want to go, up to the most advanced frontier of no-code and low-code AI.
Get a small group of colleagues, friends, or peers together and we'll run the sessions for your group at a lower cost per person. Often useful for professional networks, peer groups, or just the fun of learning alongside people you already know.
Build tools that are at the cutting edge of what personal AI can now do. Bespoke agents built around your own life and work, persistent and always-on, and accessible through messaging apps you already use on your phone or laptop. They can run personal assistant tasks like a morning briefing you read on your commute, a reminder of when your kid needs to pack their PE kit, regular briefings on industry updates or a topic you are tracking, or even longer pieces of work that run overnight while you sleep.
A series of workshops delivered to your team over a number of weeks. These can be in person or online, and are shaped to your sector. They are pitched to meet your team where they are now and take them to where they need to be in terms of AI use and adoption.
Short, focused sessions for senior leaders who need to lead on AI but feel a step behind. The aim is to give you the practical fluency and strategic grounding to drive AI adoption across your organisation in a future where AI will be deeply embedded in everyday work.
Advisory and project work shaped to a specific brief, capability gap, or strategic question inside your organisation. From a one-off engagement to a longer programme of work.
Ongoing one-to-one work with senior leaders on using AI as a strategic tool: building targeted industry briefings, staying ahead of the competition, and bringing AI into the way you make strategic decisions. Tailored to your role, your sector, and the specific judgements you face.
Please get in touch! Drop a short note about you, your team, and where you are on the AI curve, and we'll get back to you as soon as possible.
✉ hello@ettleai.com